Auto-Owners Insurance, a US-based property and casualty and life insurer, has selected SAS, a provider of business analytics software and services, to allow greater depth of analysis and accelerate the speed to market for pricing solutions.
The selection of the SAS’ solutions is to strengthen its customer relationships and provide a fair and equitable price for product offerings, insurer said.
Auto-Owners will be using SAS Analytics Pro, SAS Enterprise Miner and SAS Enterprise Guide to improve speed to market for rate changes and underwriting profitability as well as fortify customer retention rates.
Auto-Owners will be using SAS Analytics Pro, SAS Enterprise Miner and SAS Enterprise Guide to improve speed to market for rate changes and underwriting profitability as well as fortify customer retention rates.
Auto-Owners Predictive Analytics Manager Michael Wykes said that insurer saw SAS as having two main advantages over similar products. First, its state-of-the-art analysis can be used across many functional areas of the company. Second, its large footprint within the insurance industry provides for better communication and exchange of ideas when dealing with external consultants and subject experts.
SAS global insurance marketing manager Stuart Rose said using multivariate analysis, SAS Enterprise Miner enables insurers to create more accurate and granular pricing structures.