Aplifi, a leading provider of life & annuity order management, client management, and electronic document delivery for the financial services and insurance market segments, announced today that it has contracted with Standard Insurance Company ("The Standard") to offer their annuity products on Aplifi's AFFIRM for Annuities® Platform.

The Standard made the decision to use the AFFIRM for Annuities® platform to support the needs of its individual annuity distribution channels. Their distributors will be able to submit annuity orders that have pre-designed rules electronically to ensure proper compliance and "In Good Order" applications. The AFFIRM platform will also help dramatically decrease the time associated with an annuity application. The AFFIRM for Annuities® platform will support real-time transactions with the DTCC for money settlement and also e-Signature to reduce the advisor time spent gathering wet signatures. The Standard joins 39 other carriers on the platform, with nearly 2,000 variable, fixed, and indexed annuity products.

"The Standard is excited to partner with Aplifi to help our brokers better serve their clients," said Rich Lane, Director of Annuities Sales and Marketing at The Standard. "The partnership between The Standard and Aplifi will allow brokers to submit new applications through AFFIRM for Annuities® to The Standard. AFFIRM for Annuities® plays an important role in supporting an easy to use, low-cost and efficient process for our partners."

Dan Smith, President and CEO of Aplifi, said, "We are excited The Standard has joined our family of annuity carriers." The Standard is one of the most respected names in the industry and having them as a valued carrier partner continues our shared commitment to the distribution community."

AFFIRM for Annuities® is a user-friendly annuity order entry and compliance platform offering advisors the ability to quickly complete an online annuity order. The platform also provides distributors, such as broker-dealers, banks and brokerage agencies the ability to easily manage the complex suitability and compliance checks required by both internal and regulatory parties. AFFIRM for Annuities® is currently used by thousands of organizations that submit billions of dollars of transactions through the platform each year.