AmeriHealth New Jersey, a health care insurance carrier, has appointed Erin Lieber as director of marketing and product innovation.

In her role Lieber is responsible for overseeing the marketing and product management teams. She also oversees all internal and external marketing communications, including social media initiatives, the company website, as well as all company-wide events.

Prior to joining AmeriHealth New Jersey in 2010, Lieber was market strategy manager at WellPoint where she led strategic initiatives among national accounts as well as local Blues plans.

AmeriHealth New Jersey and its affiliates are a growing group of insurance and health companies whose product portfolios include health insurance, workers’ compensation, property and casualty insurance, and management services.