Illinois-based personal lines insurer The Allstate has appointed James Haskins as new senior vice president, claims, for the California/East regions, effective May 16.

In this role, Haskins will manage Allstate’s claims operations in 12 states, including California, New York and Virginia.

Haskins will report to Michael Roche, executive vice president, claims, and support Guy Hill, president of the California/East Regions.

Before joining Allstate, Haskins was an executive vice president with Aviva Canada. He headed Aviva Canada’s claims and customer service operations from 2010 to 2011 and claims and procurement from 2008 to 2010. During 2006 to 2008, Haskins was a senior vice president for The Hartford Financial Services Group.

Roche said that Jim has a tremendous depth of knowledge and success in managing large claims operations and improving customer satisfaction.His fresh perspective and diverse business experiences will help drive ongoing enhancements to the claims organization.