Allied World Assurance Company has launched two new sub-brands, Allied World Brokerage and Allied World Specialty, within the US.

Each sub-brand is part of a new US product strategy that realigns distribution via retail and wholesale broking channels in order to support deeper penetration of the market and allow for innovation and product development.

As part of the new product and distribution strategy, the company has also announced executive organizational changes in the US.

Gordon Knight, who joined the firm in January 2008 after 26 years at AIG in senior management roles, has been named as the president of insurance operations within the US; John McElroy has been named as the president of the brokerage division, and will manage the US branch network with specific focus on offering products to retail agents and brokers nationwide; and Todd Germano has been appointed as the president of the specialty division, and will focus on programs, industry verticals and products exclusive to wholesale distribution.

Dick Jodoin has been named as the vice chairman of Allied World’s US insurance subsidiaries, and will also retain the title of president of Newmarket Administrative Services. He will be responsible for all of the US insurance companies’ operational departments.

Scott Carmilani, president and CEO of Allied World, said: This new strategy allows us to act upon opportunities, increase innovation and strengthen our growing infrastructure. I am confident it will add value for our clients and trading partners.