Accenture unveiled the Accenture Insurance Agent Effectiveness Solution, an innovative cloud-based application designed to help insurance field sales organizations in their efforts to prospect and recruit agencies, agents and brokers and to improve the performance of this critical distribution channel.

Built on the Salesforce1 Platform, the Accenture Insurance Agent Effectiveness Solution provides sales leaders with visibility into the end-to-end agency performance cycle, from the establishment of agency and territory sales goals to tracking production results and developing individualized action plans to improve agent performance.

The new solution provides reporting and dashboards to help sales leaders proactively analyze market opportunities and identify strategies to expand customer relationships.

"Insurance carriers that distribute through agents and brokers face a broad range of challenges, including an aging workforce, agency consolidation, and rapidly changing customer preferences and expectations," said Erik Sandquist, managing director for Accenture Distribution and Marketing Services in North America.

"The Accenture Insurance Agent Effectiveness Solution helps address those challenges by providing information and insight to support timely decisions and immediate actions, from appointing the right agencies and producers to identifying steps individual agents can take to increase sales and strengthen customer relationships."

The Accenture Insurance Agent Effectiveness Solution is a flexible, modular application that supports the agency performance cycle including sales planning, recruiting, relationship management, sales execution and performance management.

The platform is designed for insurance carriers that distribute through exclusive and/or independent insurance agencies and brokers. It can be implemented quickly and cost-effectively through the use of Accenture’s proven tools and supporting methodology.