ABD Insurance and Financial Services has rolled out its Northern California operation, with an aim to provide better services to the customer, thus gaining optimum presence in the area.

ABD Insurance & Financial Services president and co-chairman Kurt de Grosz said the components of the group have been coming together over the past several years and now the company is all under the ABD brand.

"We’re offering a creative, boutique approach to insurance and financial services. And at ABD, we have assembled a team of professionals who see clients as people, not just policies," Grosz added.

Headquartered in San Mateo, ABD employs 110 professionals with additional offices in San Francisco, Redwood City and San Jose.

ABD’s management team comprises of Kurt Grosz as president, co-chairman and founding principal; Brian Hetherington, CEO, co-chairman and founding principal and Michael McCloskey, CFO and founding principal, among others.