To provide employees, retirees and family members covered by CareCounsel with access to individual health insurance products

eHealth has formed a technology partnership with CareCounsel, a provider of employer-sponsored healthcare assistance and advocacy services.

Larry Gelb, president and CEO of CareCounsel, said: We’ve seen requests for individual health insurance options increase by nearly 90% in the past year, which is why we decided it was time to find a partner that could help us better meet our members’ needs in that area.

Through this partnership, eHealth intends to provide employees, retirees and family members covered by CareCounsel with access to individual health insurance products from various insurance companies nationwide.

eHealth’s implementation process will allow CareCounsel to quickly provide integrated, efficient access to its customers through eHealth’s technology platform.

By integrating the eHealthInsurance platform into their benefits consultation, employees with questions about individual health insurance products will be able to work with a CareCounsel specialist to review their coverage options in the individual market, as well.