Prudential Real Estate Investors (PREI), a real estate investment management and advisory business of Prudential Financial, has appointed David Skinner to help develop and execute defined contribution strategy.

In his new role, Skinner will be responsible developing a strategy to expand PREI’s real estate investment offerings in direct real estate – including office, multi family, retail and industrial properties as well as global real estate securities – for defined contribution plans, such as 401(k)s.

Based in New Jersey, David will report directly to Lester Lockwood, managing director and co-head of global marketing and client service.

Prior to joining PREI, Skinner was head of institutional defined contribution investment only sales and marketing at JP Morgan Retirement Plan Services.

Lockwood said defined contribution plans provide more opportunities for alternative asset managers, and PREI is taking steps to enhance its positioning in this market.