White Paper

Master Data Management and Accurate Data Matching

August 20, 2009

With a master data management (MDM) solution that uses an accurate matching process, you can link your data across systems to unlock the power of your critical assets. This paper covers several MDM topics, including: the roadblocks to a complete customer view and coming to grips with data integrity; unifying customer records to improve data integrity through accurate data matching; and comparison functions, thresholds and scoring with master data management.

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