Top insurance firms could lose $100bn in brand value due to Covid-19

Chinese insurer Ping An has been named the world’s most valuable insurance brand, while Poste Italiane topped an index for the strength of its brand.

But consultancy Brand Finance warned the top 100 most valuable insurance brands in the world are at risk of losing up to $100bn in brand value as a result of the Covid-19 pandemic.

The company’s Insurance 100 2020 report says the insurance industry has been hit particularly hard by the global health crisis, potentially wiping out 20% of brand value for these companies.

Parts of the industry have been accused of failing to fulfil policies for affected customers but firms that have scored well displayed a willingness to get involved in community responses to the coronavirus.

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