Partnering with Prudential, SIMON is reshaping how financial professionals use annuities for retirement planning


Image: SIMON Markets partners with Prudential. Photo: Courtesy of Tysto/

SIMON Markets announced that it has expanded its digital platform to empower financial professionals to navigate the multifaceted world of indexed annuities to better serve their clients.

Partnering with Prudential, SIMON is reshaping how financial professionals use annuities for retirement planning. The first product is Prudential’s PruSecure, a fixed indexed annuity. SIMON sits on the desktops of more than 30,000 financial professionals who serve more than $3 trillion in assets.

SIMON’s in-depth education increases transparency of the multiple features inherent in annuities so financial professionals can better communicate and guide their clients’ retirement decisions. In addition to providing annuity contract information, the SIMON Marketplace contains leading-edge analytics that allow professionals to understand performance and efficiently allocate across available crediting options. These customized tools enable professionals to engage in long-term financial planning based upon their clients’ unique risk profiles and investment horizons.

“Our mission is to give financial professionals the tools needed to provide effective risk managed solutions to their clients. SIMON’s technology, including its analytics and education, provides a basis for financial professionals to evaluate and recommend retirement solutions,” said Jason Broder, CEO of SIMON. “We are excited to combine Prudential’s PruSecure fixed indexed annuities with the dynamic functionality of the SIMON platform. We are proud to be partnering with Prudential, a true industry leader.”

“The SIMON platform aligns closely with Prudential’s goal to bring innovation to the annuities market,” said Kathy Leckey, Head of Strategic Distribution for the Individual Solutions Group at Prudential. “SIMON has provided financial professionals with unique tools and educational resources using a very intuitive platform for the structured notes business for years. Bringing the same type of access to more financial professionals in the annuity space is a key priority for us.”

Source: Company Press Release