Aurea, the Transformative Customer Experience company, announced the appointment of Mike Hadjadj as Vice President Marketing EMEA.

After more than 20 years experience in Marketing and Communication BtoB Mike Hadjadj today joined Aurea, the business solutions provider that enables companies to deliver transformative customer experiences, as Vice President Marketing EMEA.

Mike’s mission will include the development of strategic initiatives, vertical marketing plans (retail, insurance, travel and life sciences) and the implementation of "100% Customer Success" program on the EMEA.

Moreover, because of his experience and achievements, particularly in the study of consumer behavior and adaptation strategies signs these new expectations, Mike will also have the mission to embody and disseminate Aurea expertise in the fields of Retail and to lead the development of "Aurea Retail Solutions" offer with its major customers.

After spending the first 6 years of his career in BtoB communications consulting, Mike Hadjadj joined Coheris, a European software publisher specializing in CRM and Business Intelligence, as Operational Marketing & Communications Director. Between 1999 and 2006, he played a key role in the expansion of this group listed on the Paris stock exchange, focusing on the integration of human resources, products and brands (12 acquisitions in 7 years).

In 2006, he founded the "Log on Communication" network, which acts as a support to management teams of high-growth businesses for defining and implementing their communication policies.

In parallel, in 2007 he was appointed to head the Communications team of Wincor Nixdorf, the French subsidiary of the European leader of IT solutions to the Banking and Retail industries, where he focused on the planning and creation of a business plan, the development of brand recognition, the generation of high level contacts and the development of the ecosystem/lobbying.

In 2011, Mike Hadjadj joined the management team of the software publisher dedicated to the world of retail, Generix Group, such as Marketing & Communications Director to participate in the revitalization of the group in the fields of ERP, Supply Chain, Cross Channel and EDI, EAI and portal solutions.

"We’re thrilled to have someone of Mike’s caliber joining our team and leading our Marketing efforts in EMEA. Mike is a world-class marketing talent, and one of top Retail thought leaders in in Europe. This combination makes him an extraordinary fit as Aurea expands in vertical industries and geographies across the continent" Says Eric Levine, Chief Marketing Officer Aurea Inc.

"Disruptive Aurea model has already attracted more than 1,500 customers worldwide. I am very pleased to make today my skills and motivation for its development in the EMEA region" added Mike Hadjadj. "Moreover, in the era of Retail 3.0 and omnichannel, I am convinced that the retail brands that I accompany many years are awaiting an offer combining business generation and transformative consumers experience, the image of” Aurea Retail Solutions’ that we can develop hand in hand with them. "