Zurich Financial Services Group is planning to expand its services for corporate customers into the Asia-Pacific region, with the opening of a new business unit Global Corporate in Asia-Pacific, which will be based in Hong Kong and will cover three regions: Japan, Greater China / South East Asia and Australasia.

In these fast growing markets, Global Corporate in Asia-Pacific (GCiAP) will lead the development of the corporate business through all lines of business focusing on corporate customers whose revenue is $250 million or higher. The unit will be led by Hugh Robson, CEO of GCiAP. GCiAP aims to replicate the success Zurich global corporate has achieved in Europe and North America and to leverage Zurich’s existing presence.

Mr Robson said: Zurich already has a strong presence in Asia-Pacific. By investing in and empowering staff in the region who understand the local markets, cultures and business practices, we demonstrate our commitment to meeting customer needs locally, while bringing to bear our global risk management expertise to ensure that customers experience the same level of service in Beijing as in New York.