Zurich Financial Services has named John Parker has as the new chief marketing officer for its North America Commercial business division.

Mr Parker has most recently served as a partner in national strategic and organizational consulting firm Katzenbach Partners, where he founded its Chicago office and focused on building the marketing capabilities of financial services clients.

Mr Parker has a bachelor’s degree in economics from Harvard University and a master’s degree in management science from the Massachusetts Institute of Technology Sloan School of Management.

Mike Foley, CEO of commercial business division for Zurich Financial Services in North America, said: Zurich is focused on further understanding and serving our. To do so, we are enhancing our marketing capabilities and expertise to increase our customer insights and offer better, more differentiated products and services that fulfill their needs.