Having successfully launched its international brand campaign in 2005, Swiss finance firm Zurich Financial Services Group has announced that the second wave of the campaign has gone live in Europe and the US.

This latter part of the campaign will focus on the wide range of Zurich’s insurance competencies in the life, personal lines, commercial and global corporate insurance business.

Arun Sinha, Zurich’s group chief marketing and communications officer, said: The recent brand tracking research revealed that, following the brand campaign, more consumers in our target markets recognize Zurich as an insurance provider, understand what we do and what makes us different. The brand is a measure of the results the company has achieved in creating One Zurich – capable of thinking and acting collectively.

The second wave of the advertising campaign is designed to build greater awareness and deepen familiarity with Zurich’s services and capabilities. As part of the campaign, advertising will run in leading pan-European and US media. New advertisements for life, personal lines and commercial insurance will also appear in key newspapers and magazines in Switzerland, Germany, Austria, Italy, Spain, Portugal and the UK throughout 2007, while a new advertisement is targeting small and medium size businesses in the US.