Multi-line insurance provider Zurich has launched its dedicated policy validation unit, and policy validation website to tackle fraud and assist its brokers.

The dedicated policy validation unit includes the Whiteley personal lines division team in Hampshire, along with the formation of two new roles to help front line brokers to validate customer policy information and identify potential fraud.

Zurich personal lines head broker Ian McManus was quoted by Financial Reporter as saying that the survival of the personal lines broker channel is dependent on delivering market leading capability, with insurers and brokers each having a part to play.

"Having a dedicated policy validation unit means we’re better positioned to be able to share with brokers Zurich’s experience and expertise in validating customer information," McManus added.

In its survey, the company found that 84% of UK brokers think that insurers could do more to help them tackle fraud at the quote stage, while 68% think that application fraud is a growing issue.