Zurich Financial Services Group has named Jeff Dailey as a member of the group executive committee effective 1 January 2012.

Dailey is currently president and COO of Farmers Group and will become its CEO also effective 1 January 2012.

He will report to Zurich’s CEO, Martin Senn, and will continue to be based at the Farmers headquarters in Los Angeles.

Dailey joined Farmers in 2007 as president of Personal Lines for Farmers when Farmers acquired Bristol West Holdings, where he served as Bristol West CEO.

In January 2011, Dailey was promoted to his current position as president and COO.

Senn said that Dailey’s 30 years of experience in the insurance industry as well as his strategic vision, proven track record and personal commitment make him a valuable addition to their senior management team.