Zurich Financial Services Group has appointed Samer Abou-Jaoude as new chief administrative officer for its general insurance business in the Middle East, as part of expansion plans in the region.

In his new role, Abou-Jaoude will be instrumental in supporting Zurich’s growth initiatives for the region across all segments and will work closely with country general managers to accelerate the build-up of Zurich’s retail operation.

He will report directly to Maroun Mourad, CEO of Zurich’s general insurance business in the Middle East.

Abou-Jaoude has significant experience in the Middle East and North Africa region in insurance, management consultancy, and market development.

Mourad said the addition of Samer Abou-Jaoude to the Zurich team comes at a pivotal moment for the company as it gears up to roll out its broader general insurance proposition.

"Samer brings both multinational and regional expertise to the table. He has extensive operational, project management and consultancy expertise in the insurance industry and will help us to speed up the integration of Compagnie Libanaise d’Assurances and the launch of our retail platform,"Mourad said.