Willis North America, a unit of Willis Group Holdings, has appointed Colleen McCarthy as the new director of communications.

In her new role, McCarthy will oversee internal, external and digital communications for the company’s North American unit, and will be based in New York City.

In addition, McCarthy will support the company’s chairman and CEO Don Bailey, and his management team and the regions and practices of the unit.

McCarthy joins Willis from Business Insurance, a commercial insurance trade publication, where she was an associate editor, where she reported on all aspects of commercial insurance industry.

Willis group marketing and communications SVP Joshua King said that in her broadcast, print and online reporting assignments, Colleen emerged as a skilled practitioner of the new age of digital communications.