Willis North America, the retail brokerage business unit of Willis Group, has appointed Jeff Elliott as director of operations.

In this newly created role, Elliott will lead the charge in refining Willis North America’s target operating model and oversee its major technology initiatives.

In addition, Elliott will develop standards and policies to ensure Willis delivers high quality services to its clients.

Based in Charlotte, North Carolina, he will report to Todd Jones, president of Willis North America.

Prior to Willis, Elliott served as senior vice president, outsourcing and offshoring for the wealth, brokerage and retirement group at Wells Fargo. His background also includes management roles at Wachovia Corporation and Wachovia Securities.

Jones said Jeff brings outstanding credentials to this role and has a strong track record of delivering operational expertise to the financial services sector. His appointment reflects Willis’ commitment to the deployment of new technology initiatives to achieve better efficiencies.

Currently, Willis North America has over 200 local offices and 6,000 employees across the US, Canada and Mexico. It offers a full range of insurance and risk management services, specialist expertise and global resources to large corporate, middle-market and small business clients.