Wells Fargo Insurance Services has appointed Cynthia Shafer as midwest regional business development officer for its National Cross-Sell Practice Group.

Ms Shafer will be based at the company’s headquarters in Chicago, US. She will be responsible for managing business development and cross-selling initiatives between Wells Fargo Bank business units and Wells Fargo Insurance Services. She will develop goals, objectives and sales strategies for the cross-selling efforts of all regional business units and team members.

Prior to joining Wells Fargo Insurance Services, Ms Shafer was vice president for Maximum Independent Brokerage where she lead the casualty department, helping to strengthen new and existing customer relationships by developing and offering risk management solutions.

Ms Shafer received her bachelor’s degree from Hollins University and completed the executive education program at the University of Virginia.

Mark Pinkowski, managing director of national practice leader for cross-sell for Wells Fargo Insurance Services, said: We look forward to working with Cynthia Shafer, as she focuses on creating sales and marketing synergies between the Wells Fargo Insurance Services Midwest region and Wells Fargo’s other commercial enterprises in Illinois, Indiana, Iowa, Michigan, Ohio, Missouri, and Kansas.