Value Group Direct (VGD), a full-service advertising agency specializing in direct response marketing, is pleased to announce they've joined Independent Insurance Investments, Inc. (4I's).
4I’s, owner of both Good2Go® Auto Insurance and American Independent Insurance Companies, acquired a 100% interest in VGD on November 16th, 2015. VGD will retain their current management team and remain in their Paoli, PA, offices.
From there, VGD will continue to serve their existing clients and grow new business in places where they feel they can make a solid contribution to a company’s business and marketing performance.
"With Good2Go® our biggest client, this transition makes perfect sense," says John Hoey, Partner at VGD. "It will expand our resources so that we can continue to provide the best possible service to both Good2Go® and our external clients — whose business we value a great deal. We’re excited about the future."
"Having VGD join the Good2Go® team at 4I’s is a great step forward in our long-standing relationship," says Joe DeLago, CEO of Good2Go®. "I anticipate continued great work in our future, and further addition to the many successful initiatives we have already started."
Based outside Philadelphia, PA, Independent Insurance Investments, Inc. is a holding company formed to invest in non-standard personal lines automobile insurance companies and related service companies.
4I’s markets and sells its products through traditional insurance agencies and through 4I’s captive direct to consumer business ("Good2Go"). 4I’s is controlled by private equity funds managed by Inverness Management, LLC.
Based in Paoli, PA, Value Group Direct – now a part of Independent Insurance Investments, Inc. — is a full-service advertising agency specializing in direct response marketing. Solutions across all marketing mediums include strategic planning; creative & design; production; media planning, buying & analysis; and database marketing and segmentation.
Agency staff is experts in verticals such as Insurance & Financial Services; demographics such as Seniors/Boomers; and specialized marketing approaches including affinity marketing and targeted offline lead generation.