Universal Insurance Services of Florida, a wholly-owned subsidiary of National Financial Partners, has appointed John DeMinico as new vice president of sales.

DeMinico will join Universal with experience in the life insurance and financial services industry on both the carrier and brokerage sides.

Most recently, he served as the regional vice president for Midland National Life where he was responsible for creating and developing growth strategies in the firm’s Northeast region.

Prior to that, he served in the same capacity at AIG American General, managing the Northeast regional sales activities for their independent producer channel.

With almost 20 years of experience, DeMinico will bring advanced technical skills in life insurance planning, annuities, long-term care, financial planning, asset allocation, investment planning and disability planning.

Universal CEO Michael Sorensen said John’s depth of knowledge, his ability to build relationships and his competitive drive, will make him an invaluable asset in the development of the company’s growth strategy going forward.