Unitrin, a diversified insurance holding company in the US, has purchased all rights to the 'Kemper' name owned by Lumbermens Mutual Casualty Company and its affiliates.
According to Unitrin, the purchased rights include registered trademarks, logos and internet domain names incorporating the Kemper name. The terms of transaction were not disclosed.
Lumbermens, based in Long Grove, Illinois, had owned the intellectual property rights to Kemper name in the insurance marketplace and has conducted its various insurance businesses under the name Kemper Insurance Companies.
Unitrin had purchased personal lines property and casualty insurance business of Lumbermens in 2002 and as part of that purchase, it acquired a license to use Kemper name in connection with personal lines business only. As a result it has now acquired unrestricted use of Kemper name in connection with all of its operations.
In addition, Lumbermens will refer to itself henceforth as the Lumbermens Mutual Group.
Donald Southwell, CEO of Unitrin, said: “We are pleased to have acquired such a venerable name in financial services as Kemper and plan to increase the profile of the name in our insurance operations over time.”