UK-based car insurance provider Admiral Group is set to deploy US-based MicroStrategy’s analytics platform as its new policy administration system.

Admiral will implement MicroStrategy Analytics Platform to deliver a new dashboard reporting analytics solution.

Admiral Group data and management information head Gunnar Peters said: "Implementing the new policy administration is all about helping our staff be as informed and as efficient as possible, and delivering the best possible customer experience.

"We’ve worked with MicroStrategy since 2009 to power our operational reporting, and after evaluating analytics providers in the marketplace, MicroStrategy is still the most comprehensive enterprise analytics platform that fits our evolving needs."

The UK insurer has selected MicroStrategy platform for its data lineage integration with other software solutions, which are important to the sales cycle.

With advanced visualization and mobile features, the platform will allow staff across the group to easily access important brand and product data across multiple lines of business and deliver customized products and services more effectively to clients.

MicroStrategy president Paul Zolfaghari said: "The homeowner and car insurance industry operates in a particularly competitive market, so delivering the best customer experience and reducing risk is top of mind for global insurance providers, including Admiral Group. "

Admiral, through its subsidiary EUI, sells private motor insurance and associated products, including cover for breakdown, car hire and personal injury.