The Travelers Companies, a US-based provider of commercial, and personal property and casualty insurance products, has appointed Sean Genden as new CEO for Travelers Europe to support its strategic and growth initiatives in the European property and casualty market.

Previously chief operating officer of Travelers Europe, Genden will take overall responsibility in the UK and Ireland for both Travelers Insurance and Travelers Syndicate Management, its Lloyd’s of London operation.

Taking up his new role with immediate effect, Genden will be based in London and will report to Kevin Smith, president of International, who is responsible for the company’s operations in the UK, Ireland, Canada and emerging markets.

Genden began his career with Travelers in 1991, taking on positions of increasing responsibility in a variety of the company’s businesses. In August 2009, he was appointed vice president of risk and underwriting services – Europe, before his promotion to chief operating officer- Europe in June 2010.

Keith Purvis and Peter Hayden will continue to lead the Travelers Insurance in the UK and Ireland, respectively, and Steve Eccles will continue to lead Travelers Syndicate Management, all reporting to Genden.