Transamerica Insurance & Investment Group (TIIG), a marketing unit of Transamerica Life Insurance Company (TLIC) and its affiliates, has appointed Michael Babikian as chief marketing officer. In addition, he will also retain his previous title of senior vice president of the organization.

Prior to joining Transamerica, Mr Babikian was general counsel to Infinite Source Technologies, where he advised on all legal and tax matters. He had worked as an attorney for the tax law firm of Baker, Olson, LeCroy and Danielian.

He also worked as a tax specialist in the personal financial planning department of KPMG, where he consulted with high-net-worth clients and their tax and legal counsel on complex financial, tax and estate planning issues. He also worked in the legal department of the California Franchise Tax Board.

Marty Flewellen, president of Transamerica Insurance, said: Michael is a true standout when it comes to leadership abilities. Since coming aboard TIIG, he has quickly become an invaluable member of our executive team. He is a sophisticated marketer with considerable expertise in advanced planning, marketing, product and distribution.

Transamerica Insurance & Investment Group offers financial services and products designed to help individuals, families and businesses build, protect, and preserve their assets.