Towergate Insurance has won a long-term contract with price comparison website comparethemarket.com to provide insurance to their SME customers.
The agreement provides Towergate with leads for SME business from comparethemarket.com for lines including commercial package, liability, commercial & let property, restaurants, surgeries and offices.
Towergate said that the business will be handled by its specialist commercial unit Your Insurance, under managing director Robert Rees.
According to the Towergate, the deal is in line with significant investment by Towergate Insurance to enhance its capability to deal with high volume VSME business.
Developments include a bespoke e-technology solution, a pro-active contact center to support customers through the buying and servicing process and increased insurer panel products backed up by the comprehensive underwriting footprint of Towergate.
Towergate Retail Division CEO Jonathan Walker said this is an exciting step in moving forwards with a very clear and defined VSME strategy based on ambitions to reach a GWP target of £100m in this space over the next few years. We believe this deal will illustrate that technology and other perceived threats to brokers can be embraced. The pro-active contact center will bring personal broking service to an online audience.
comparethemarket.com commercial director Jeremy Moll said by working with Towergate Insurance, the company is confident that the SME customers will be given a buying experience in line with the own high expectations, providing choice, flexibility and great customer service.