Towergate Insurance, the UK's largest independently owned insurance intermediary, has chosen the Earnix Insurance solution to enhance its customer analytics and pricing management capabilities.

Towergate will implement Earnix Insurance gradually across its divisions over the coming months via the Cloud. The solution will operate online, allowing the group to better serve its customers in real-time at each point of interaction with them.

"Following a competitive review of solution providers, we are confident that Earnix Insurance will give our customer analytics the boost it needs to help us achieve our business goals, both in the short and long term," said Brendan McCafferty, Paymentshield’s Commercial Director. "Earnix Insurance is particularly appealing to us because it will operate in the cloud, allowing us to deploy the solution quickly and effectively, initially at Paymentshield but also across the Towergate group in the near future."

"Financial services companies consistently tell us that Earnix solutions help them to better understand, and deliver value to, their customers," said Sammy Krikler, Earnix Founder and Chief Analytics Officer. "Towergate is one of the top insurance intermediaries in the UK, an extremely competitive market, so we look forward to working with them to further enhance their competitive edge by assisting the Towergate team in using their data to make optimal business decisions."