To increase the firm’s focus on its distribution partners

The Hartford Financial Services Group has formed the Hartford Life Distributors (HLD), a newly combined sales and distribution organisation for its investment and retirement products.

This new structure is expected to increase the firm’s focus on its distribution partners while improving the overall experience for financial advisors and their clients.

Hartford Life Distributors brings together the internal and external sales units, marketing and sales support teams, strategic relationship management groups and business development areas that support The Hartford’s mutual funds, annuities, 401k plans and 529 college savings program. These businesses represent $25 billion in deposits for the twelve months ended June 30, 2009 and are supported by a field sales force of 240 professionals.

Through this combination, the firm expects to leverage its product specialist capabilities to support specific customer needs within each of these distinct markets.

The Hartford has appointed Kevin Connor to lead HLD. In this newly expanded role, Mr. Connor will oversee all aspects of HLD, including internal and external sales and sales support, marketing, strategic relationship management and business development.

Mr. Connor most recently led marketing, relationship management and business development for investment and retirement products. He has held several important leadership positions with The Hartford in a nearly 30 year career.