Mumbai: In line with its operating principle of making protection easily available to its customers, Tata AIA Life Insurance Company (Tata AIA Life) has launched 'Revive', a special drive to reinstate lapsed insurance policies.

Under this initiative, customers whose policies have lapsed between January 2012 and December 2013 (premium due dates between April 1, 2012 and December 31, 2013), will not be charged any interest to revive their policies and would also not be required to submit any health declaration certificate for the reinstatement.

S Mahesh, senior vice president and head, operations, systems and facilities, Tata AIA Life, said of the revive campaign, "The initiative is a part of our ongoing endeavour to make insurance cover easily available to our customers. Our records show that some customers miss paying their renewal premium after buying the policy.

Therefore, they not only let go of the value of the benefit of this effective financial instrument but also their life insurance protection cover. Our ‘revive’ campaign provides an opportunity to our customers to renew their life insurance policy with the additional benefit of 100 percent interest and health certificate waiver during this period."

Tata AIA Life has been taking several initiatives to ensure that their customers are able to pay the premium regularly, thereby ensuring their protection cover is continued. The company organises monthly customer service camps at its branches for customers to address their queries, get up-to-date information on their policies and to learn about new products, solutions and services.

In order to bring customer centricity to the heart of everything it does, the company has started a new team called ‘office of the customer’ (OOC). The OOC team closely works with key members of the distribution force to bring customer connect to life by deepening and retaining relationships with the customers.