Symetra Life Insurance, a subsidiary of Symetra Financial, has appointed Mike Tinsley as new senior vice president of life product development and client solutions, effective 18 April 2011.

At Symetra, Tinsley will drive innovation and direct the development of new individual life products and product enhancements.

Tinsley will report to Jon Curley, executive vice president of life division at Symetra.

Tinsley will join Symetra from Pacific Life Insurance, where he most recently served as vice president, life product development and strategic marketing, where he was responsible for the entire product development life cycle, from product strategy and market research to product selection and development to field testing.

At Pacific Life, he managed a portfolio of nearly 20 life insurance products, including a range of guaranteed and current assumption universal life, variable universal life, whole life and term life insurance products.

Curley said Mike brings to the team a unique blend of product management, field sales, distribution and strategic marketing experience gained at a highly regarded life company.

"We look forward to his leadership in defining our life product strategy and, over time, bringing an array of new products to market," Curley said.