Symetra Financial Corporation, a Washington-based provider of life insurance products, has named Richard Moran as president of Symetra Investment Services.

In his role, Moran will lead the expansion of company’s broker-dealer subsidiary, reporting to Symetra CEO Tom Marra.

In addition, the company has also named Moran as senior vice president of Symetra Life Insurance Company.

Moran joined Symetra in October 2010 as vice president and national sales manager for the company’s retirement and life insurance products.

Prior to joining Symetra, Moran led a retirement income sales team at MassMutual Financial Group.

Moran previously held a variety of sales and marketing positions at UBS Financial Services, Bear Stearns, Smith Barney and Merrill Lynch.

Marra said that with Rich’s strong leadership and relationship-building skills, combined with his deep understanding of investment products and services, he is well-suited to his new role. Rich will be a driving force in implementing their broker-dealer strategy.