Stonebridge Life Insurance Company, a Transamerica Company, has selected the iPipeline's iGO e-App tool to accelerate the sales process for Medicare supplement plans and improve customer satisfaction.

iGO is the top-selling intelligent Web-based application tool in the North American insurance industry. The new solution will be used by Stonebridge’s independent agents and released to the field in mid-September.

"Providing customers with an outstanding purchasing experience during annual sales processes has become a strategic differentiator in the medicare supplement market. Next-generation technology has become an integral part of achieving this goal and driving repeat business," said Paul Melchiorre, President, iPipeline.

"Stonebridge Life is a progressive company, leveraging easy-to-use solutions to improve consumer satisfaction and gain speed-to-market advantages. We are pleased to broaden our relationship with Stonebridge Life through this important deployment of our iGO e-App solution."

"Stonebridge Life is committed to better servicing the needs of medicare supplement clients by improving the sales process. Simplicity, speed, and accuracy are critical to streamlining our operations. iPipeline’s iGO e-Application was selected based on its success in life insurance, annuity, preneed and final expense sales and, in recent years, the Medicare Supplement sales process," said Lance Larsen, Vice President, Specialized Distribution, Transamerica.

"Our goal is to generate 100% in Good Order applications, improve the agent experience, and please our customers. Business transformation is at the heart of this process improvement initiative, and we are pleased to introduce this new solution to our agents with the help of iPipeline."