Sammons Financial Group (SFG) has appointed Esfand Dinshaw as CEO. He will report to Mike Masterson who will continue as chairman of the company and CEO of Sammons Enterprises.

Cindy Reed has been promoted as president of Sammons Annuity Group. In addition to her role as president of Sammons Annuity Group, she will also continue as president of Sammons Securities Company.

Dinshaw joined Midland National Life Insurance Company in 1999. He was a principal leader on the team that built Midland National and North American’s annuity business from a start up to a $19bn plus asset business. He was promoted to president of Sammons Annuity Group in 2006.

Ms Cindy joined Sammons Annuity Group in 2001 as vice president sales, was appointed SVP and chief marketing officer in 2006 and president of Sammons Securities Company in 2008.

Mr Masterson, said: Esfand Dinshaw brings the right skill set to lead Sammons Financial Group as one of the premier financial companies. Esfand’s proven leadership skills and extensive industry experience are a great fit to lead Sammons Financial Group in the coming years.

“I am confident in Esfand’s ability to lead Sammons Financial Group and build on the momentum to grow the business by offering the best in financial resources and services, and help our agents and distributors be successful.

Mr Dinshaw, said: We will remain focused on providing long-term value to our partners and policyholders. We are dedicated to delivering quality life insurance and annuity products with superior service.