Savings Bank Life Insurance Company of Massachusetts (SBLI) has selected Bridgeline Software' iAPPS Content Manager and iAPPS Analytics as the platform for the redevelopment of its public website, to be launched later in 2010.

According to the Bridgeline Software, iAPPS Product Suite is a SaaS solution that unifies content management, eCommerce, eMarketing, and analytics, capabilities that enables the users to enhance and optimize the value of their web properties.

The company has added that the new content managed driven site will provide marketing with more control and flexibility while improving search engine optimization; dynamic delivery of content maximizes publishing effectiveness and enhances user experience.

Rose Cahill, vice president of marketing at SBLI, said: Both iAPPS and the Bridgeline team impressed us immensely. Their experience in developing complex websites and applications for financial services, along with the capabilities of iAPPS, made them the right choice for our redevelopment efforts.