Sainsbury's Bank has announced a promotion whereby it is offering its life insurance premiums with a 50% discount for the first three months if purchased before April 23, 2007.

Life insurance premiums through the supermarket bank are among the most competitive available and start from as little as GBP5 a month, the company said.

Claire Moyles, life insurance manager at Sainsbury’s Bank, said: Life insurance can help provide great peace of mind in the knowledge that your dependants could receive a cash lump sum if you were to die. Quality cover does not have to be expensive and right now you can save an extra 50% for the first three months if you apply for a policy with us.