Now, Boomers, Gen Xers and Millennials will have a one-stop online resource to shop, quote and purchase Sagicor life insurance products

Sagicor Life Insurance Company-Sagicor brings final expense life

SagicorNow: A smarter way to buy life insurance (Credit: CNW Group/Sagicor Life Insurance Company.)

Sagicor Life Insurance Company (Sagicor) integrates Peace Assured Final Expense Whole Life Insurance with its direct-to-consumer product portfolio, available on SagicorNow.com. Now, Boomers, Gen Xers and Millennials will have a one-stop online resource to shop, quote and purchase Sagicor life insurance products with the convenience of:

  • A free quote in seconds
  • No medical exams1 or lab work
  • Great online resources, including an interactive insurance calculator, videos and a comprehensive learning center

Meeting the needs of today’s consumer

Sagicor recognizes that every individual and family situation is unique, which is why the focus has always been to produce innovative solutions to meet various individual needs. “More and more American consumers — from all generations — want to shop for and purchase life insurance products online,” said Bart Catmull, President and COO of Sagicor. “When we introduced SagicorNow to the market, three years ago, we envisioned it to be a living platform that would continue to grow and develop to meet the needs of middle America. Integrating Peace Assured (a product for consumers, ages 50+ that we introduced in 2019) to our SagicorNow platform is just one step of this continual development.”

A data-driven facelift for SagicorNow

By analyzing consumer trends such as personal values, hobbies and brand affinity, the new SagicorNow website is easy to understand, educational, nurturing and demonstrates Sagicor’s vision and values. It was developed to provide customers the confidence of knowing they can:

  • Protect their loved ones quickly and securely through a simple online quote and application process
  • Compare product offerings through a plethora of educational resources, without confusion
  • Feel confident that they’re making a difference2
  • Be assured that their policy benefits will be there whenever they are needed

“Based on extensive consumer research collected by Sagicor, we refreshed the SagicorNow website to incorporate elements that align with our customers as well as our Company,” said Katie Owens, AVP Corporate Communications. “During this process, we learned the values that were most important to our customers, which then drove our creative approaches. With these latest content and design enhancements, we feel confident the new site will provide our customers greater ease of navigation in a truly enriched web environment.”

Source: Company Press Release