Thunderhead has announced that SafeAuto Insurance has selected the Thunderhead NOW platform, in order to refine the mode of creation and customer communications deliverables across the enterprise.

Thunderhead NOW will be conjoined with SafeAuto’s new claims solution provided by Innovation Group. Through the usage of Thunderhead NOW’s templating capabilities, SafeAuto will be able to minimise the number of templates it maintains.

Thunderhead NOW will enable SafeAuto to centrally control communications to enhance brand consistency and minimise compliance risks. In future, SafeAuto plans to utilise Thunderhead’s multi-channel capabilities to reduce paper work in communications process, thereby minimising its dependence on third-party print vendors.

Thunderhead is a provider of enterprise solutions for the production of highly personalized, multi-channel communications.