Global insurer RSA has appointed of Mark Christer as new managing director of UK personal lines, effective immediately.

In his new role, Christer will be responsible for RSA’s personal lines business, which includes MORE TH>N, personal lines broker and affinity. He will report to UK CEO Adrian Brown.

Christer has been associated with RSA for 11 years and was previously managing director of MORE TH>N and group CEO of renewable energy.

Prior to this, he launched MORE TH>N business, was personal lines customer services director and spent three years as e-business manager. Prior to RSA, he was a consultant at KPMG.

Brown said Christer brings with him a wealth of knowledge and expertise in personal lines insurance, both direct and through brokers, with a real focus on the customers and RSA is confident that with this and his track record of delivery, he’ll continue to drive the business forward.