Retirement Insurance Advisory Service, a unit of Fortis Insurance UK, has launched its new home contents insurance aimed at homeowners over the age of 50.

Retirement Insurance Advisory Service (RIAS) is offering new customers a third-off their standard contents premiums when taking out a joint buildings and contents policy with RIAS.

The offer, which runs from July 1, 2008 until September 30, 2008, gives new customers 33.3% off their standard contents premium and the discount will be applied to quotes for combined cover given and accepted within this period. It is available to new customers, and is valid for the first year of the policy.

Janet Connor, managing director of RIAS, said: RIAS is a top two home insurance provider to the over 50s in the UK and personal lines broker of the year. We have achieved this status, in a fiercely competitive field, by consistently providing quality products and services at affordable rates and this offer further demonstrates our commitment to maintaining these high standards of customer service and satisfaction.