Lloyds TSB Insurance has become the new general insurance partner of Reader's Digest Financial Services.

The deal, which will run for a five-year term, will see Lloyds TSB Insurance providing home and motor insurance to customers of Readers Digest. All products will be available direct and online.

Paul Eustace, head of corporate partnerships at Lloyds TSB Insurance, said: We are delighted to have been selected as General Insurance partner for Reader’s Digest Financial Services.

Michael Brown, spokesperson at Reader’s Digest, added: Reader’s Digest is one of the UK’s most trusted brands and we are confident that our partnership with Lloyds TSB Insurance will reinforce this and ensure our customers benefit from a much wider General Insurance product offering.