To work on the £20 million integrated Privilege insurance marketing account
RBS Insurance, a UK-based insurance company, has selected Engine Group to work on the £20 million integrated Privilege insurance marketing account – as reported in mconsulting.co.uk.
According to the insurance company, Engine is expected to provide a ‘one stop shop’ for its marketing activities. The insurance brand’s selling was previously granted by M&C Saatchi for its above-the-line account. Partners Andrews Aldridge handled their direct marketing.
RBS Insurance intends to raise understanding of Privilege, and is doubling its ad spends from £4.5 million in 2008 to £20 million in 2009. Most of the Privilege’s insurance marketing budget is likely to be streamlined into brand awareness building television ads, said the company.