Radian Guaranty, the mortgage insurance (MI) subsidiary of Philadelphia-based Radian Group, has appointed Brien McMahon as a new chief franchise officer.

In this newly created position, he will be responsible for leading the design, development and implementation of Radian sales and customer experience strategy.

He will also serve as a key member of the Radian executive team and will report to president of Radian’s MI business Teresa Bryce.

McMahon has 24 years of experience in financial services. He previously led national sales for PHH Mortgage. In 2000, he moved into the real estate industry, where he served at Coldwell Banker, Century 21, ERA, Better Homes and Gardens and Sotheby’s.