Alex Barned will be responsible for enhancing the image and credibility of the Questar brand in the independent broker/dealer community

Questar Capital (Questar), a division of Allianz Life Insurance Company of North America (Allianz), has named Alex Barned as the new chief distribution officer.

In this new role, Barned will be responsible for enhancing the image and credibility of the Questar brand in the independent broker/dealer community and attracting registered reps to the firm. Barned has nearly 20 years of experience in the financial services industry.

Kevin Bachmann, chief executive officer and president of Questar Capital, said: “Alex brings a high level of expertise to Questar that will be crucial as we continue to enhance our brand image and engage new representatives. We are fortunate to welcome Alex to our team and utilize his extensive knowledge of the financial industry.”

Barned comes to Questar from UBS Financial Services where he most recently served as executive director of the Minneapolis market, responsible for five Minnesota offices.

Mr Barned, said: “Questar is positioned to become a leader in the independent broker/dealer community and I value the opportunity to be a part of that growth. Along with the talented Questar team, I am confident that we will build the brand to new heights and create extraordinary relationships with our registered reps in the process.”