Policyholder-owned insurer Privilege Underwriters Reciprocal Exchange (PURE) will offer its customised, comprehensive property and casualty insurance with major coverage options to high-net-worth homeowners in Vermont.

Compared to standard insurers, PURE’s coverage and service is aimed for families. The insurer allocated $1.5m of policyholder surplus growth to subscriber savings accounts (SSAs) in 2012.

Hickok & Boardman Insurance Group of Burlington and Stowe president Scott Boardman said that Vermont’s high net worth homeowners will appreciate the comprehensive coverage, exceptional service and significant savings that PURE is bringing to the market.

"PURE brings much-needed insurance options that are specifically designed to meet the needs of high-net-worth homeowners in Vermont," Boardman added.

Significant discounts on secondary home insurance policies are also being offered by PURE to families with vacation properties in Vermont.

Additional offering include a Seasonal Use discount for motorists, which provides highly competitive rates for vehicles used seasonally.

Hickok & Boardman Insurance Group is an agent of PURE.