Privilege Underwriters Reciprocal Exchange (PURE), a member-owned reciprocal insurer, has expanded to offer comprehensive, customized property and casualty insurance coverage to the owners of well-built, high value homes in Massachusetts.

PURE Risk Management, the attorney-in-fact of PURE, is headed by president and CEO Ross Buchmueller, who founded AIG Private Client Group and served as its president until 2006.

According to the PURE, it has a commitment to credit all net underwriting profits to the membership at the end of each year.

As a specialist insurer, PURE designs its policies and products with innovative features to serve the unique needs of the high net worth market.

Buchmueller said that Massachusetts as the single-greatest opportunity for the company to continue its diversification and national expansion.

PURE, a member insurer of the Pure Group of Insurance, provides coverage for high-value homes, automobiles, jewelry, art, personal liability and watercraft to successful individuals and families.