Privilege Underwriters Reciprocal Exchange (PURE) has launched its tailored property and casualty insurance coverage to owners of well-built, high-value homes in New Mexico.

The new offering by the US underwriter will enable the denizens of New Mexico to get insurance cover for their dwelling places, which will protect them from financial burden.

PURE president and chief executive officer Ross Buchmueller said natural disasters pose a unique set of challenges to homeowners as they seek to return to their everyday lives, and it’s in circumstances like these that families often take a closer look at how their insurance responds.

"PURE offers the coverages and services that will be imperative for many New Mexico homeowners in the coming weeks," Buchmueller added.

The PURE policy holders will get Generous Additional Living Expenses coverage, which provides the funds necessary for a displaced family to reside in a home that meets their normal standard of living.

Additionally, it offers Guaranteed Replacement Cost coverage, which pays for homeowners to rebuild their home in like kind and quality, even if the cost to do so exceeds policy limits.

PURE offers coverage for high-value homes, automobiles, jewelry, art, personal liability and watercraft to 16,000 successful families in 38 markets throughout the US.