Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property/casualty insurer that exclusively caters to high net worth individuals and families, has announced the opening of a new underwriting hub at 106 Allen Road in Basking Ridge, New Jersey.

PURE expects to employ nearly 40 professionals at this location in a variety of sales & marketing and underwriting roles.

"We are excited about adding an office in New Jersey and the benefits it creates for PURE," said Keith Self, Executive Vice President and Eastern Zone Executive with the PURE Group. "It is an important part of maintaining an exceptional level of service and underwriting response while we grow, and its location helps PURE access a strong talent pool."

PURE has sustained at least 40 percent annual growth every year since the company’s inception and currently insures more than 30,000 families across the United States. The new hub will house underwriting for accounts submitted by independent brokers located in District of Columbia, Delaware, Maryland, New Jersey, Pennsylvania, West Virginia, and Virginia.

In addition to Basking Ridge, PURE currently has offices in Atlanta, Georgia; Charleston, South Carolina; Chicago, Illinois; Fort Lauderdale, Florida; San Francisco, California; Scottsdale, Arizona and White Plains, New York.